Where do the best ideas come from? You, that’s who!
The Owners and Manager retreat in February will feature an old style FitLife Round Table.
Bring your best new program, activity or sales and marketing technique to share with the group. Time will be limited to 3 minutes for each person. If you hear an idea you want to pursue, then you can catch up with them later at dinner or the lounge. Jenn will be the offical referee keeping us on time.
This group exercise has always been fun and informative. Don’t miss it!!
Applying the POWER OF PLACE to Your Club
Every club and every club location is unique based on the neighborhood or business trade area that feeds it members. Traffic patterns, demographics, the local fitness culture, and your competitors all combine to generate market dynamics that can both positively and negatively impact your business.
Sara Killeen, owner of Longitudes Group, a Sports Demographics research company from Portland, will talk to you about how to use Geographic Information Software (GIS) to assess your current club’s trade area in addition to new club sites, as opportunities present themselves. Linking location to information (or bringing the WHERE to bear on the WHAT) is a process that applies to many aspects of club management. Choosing a site, targeting a market, segmenting your best customers and measuring your market potential will be just some of the many areas Sara will cover.
For more information about Longitudes Group click here.
Register Now!
Hotel Information
Call the Red Lion Richland Hanford House Hotel at (800) 733-5466 directly or visit their website at www.RedLion.com to reserve your rooms. Be sure to mention FitLife to get the discounted group rate of $89.95 / standard room or $149.95 / suite.
